Analysis on the Status Quo and Development Prospect of China's Agricultural Machinery Industry

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In the production process of planting and animal husbandry, agricultural machinery refers to various types of machinery used in the process of crop species and management, as well as the primary processing and processing of agricultural and animal products. Agricultural machinery such as protection machinery, farmland irrigation and drainage machinery, crop harvesting machinery, agricultural product processing machinery, animal husbandry machinery and agricultural transportation machinery includes agricultural power machinery, farmland construction machinery, soil cultivating machinery, planting and fertilizing machinery, and animal protection.

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China is a major agricultural country. In recent years, the rapid growth of safe water and rural environment protection, etc. China's agricultural production, rural basic support, farmers, and the growth of agricultural machinery industry have driven various domestic types, and the rapid growth of the similar machinery industry has also driven the domestic industry. Water Saving Irrigation.

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However, my country's agricultural machinery industry is in the middle and low end of the global industrial chain, and there are quite a lot of key components such as hydraulic systems. Relying on the engines and maintenance systems of imported domestic famous brand enterprises, the main factor for the safety of the industrial chain and supply chain has become a major factor affecting the domestic agricultural machinery industry. Produce.

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During the interview, I learned that the reporters are in various places, depending on the quality of the products and the good reputation of the brand, the purchase of agricultural machinery by farmers is becoming more and more important. The association's sampling survey shows that China's agricultural machinery is unimpeded. Among the various factors that China cares about in the user's purchasing decision-making process, 90.45% of the brand is concerned, and the main reason for the stronger brand is the strong agricultural machinery manufacturing industry in recent years.

In the production process of planting and animal husbandry, agricultural machinery refers to various types of machinery used in the process of crop species and management, as well as the primary processing and processing of agricultural and animal products. Agricultural machinery such as protection machinery, farmland irrigation and drainage machinery, crop harvesting machinery, agricultural product processing machinery, animal husbandry machinery and agricultural transportation machinery includes agricultural power machinery, farmland construction machinery, soil cultivating machinery, planting and fertilizing machinery, and animal protection.

Many relevant policies have been introduced to stimulate rural economic growth following the state's call to build new rural areas. The huge difference between the yield and the European and American countries has also been recognized in the domestic market. As a traditional agricultural country, we are also trying to fill the current huge gap. The policy of transferring and contracting agricultural land distributed in the form of dots and lumps together to grow intensive agricultural and agricultural land is beneficial to the integration of the southern region. Therefore, in this context, the prospect is very promising for agricultural machinery.

As far as manufacturing enterprises are concerned, the agricultural mechanism and the ability to cheap components have a strong zero, and it is possible to ensure the safety of the industrial chain and supply chain to a certain extent. Bendu has a relatively strong cheap capacity. Currently, the domestic enterprise base is relatively good, with an average price depth of more than 50%. According to half of the market, Woderu accounts for the harvester market. Except for the engine, bearing, chain and glue, all parts such as belts, crawlers and filters are almost all cheaper. Scholars believe that in the industry, the realization of cheap parts and the quality of parts can be ensured, and the quality of parts can be ensured.

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In the end, the cooperation in the agricultural machinery market of product quality comes down to the bottom line. The rise of the machine market has been growing for a long time, and the grain harvester has become the roost. The crawler type is the roost. The rice harvester market is the dominant player. The baler has made great progress in Shunbang and Tianlang feed. , Quality occupation of the market heights are relying on products.

As the price of raw materials rises, companies say they will differentiate domestic agricultural machinery manufacturing. The huge pressure of rising costs caused by rising prices Some small enterprises cannot bear the price of raw materials, and the price is a dilemma of losing a lot of profits and even suffering losses. . The negative impact of rising material prices is small, and well-known brand companies are affected by raw materials, and they have enough raw materials before the price falls. On the one hand, it is because most large companies are rushing, taking advantage of the gap to make efforts in multiple market segments. On the other hand, famous brand companies have seized the market. . Agricultural machinery enterprises have increased significantly year-on-year. In the first half of the year, big brands have emerged, and the degree of concentration has increased, and the small brands of styles have collapsed. The price stimulates the Matthew effect. "The price of raw materials rises, and the weak are weaker and the stronger are stronger. People say" is related.

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The variable is the sharp rise in the price of raw materials. The agricultural machinery industry has suffered the most this year. The trend of market demand for machinery has not only affected farmers, but also intensified market performance. Indirectly, the cost of products has increased significantly, and the price of raw materials has risen sharply, and corporate profits have been diluted. Although most companies have responded to the increase in the sales price of agricultural machinery, the increase in material prices has brought about a substantial increase in manufacturing costs, but the price increase is far from digesting the raw materials, and the increase in profits has reduced the sales of many companies.

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The overall performance of the domestic agricultural machinery industry is good. This year, the domestic agricultural machinery industry has a new feature that the stronger and the weaker get weaker. Brand influence continues to increase, and the concentration of agricultural machinery industry continues to increase. However, the whole country is still facing more severe challenges to the security of the domestic agricultural machinery industry chain supply chain. The law strengthens the construction of the industrial chain supply chain. After that, the agricultural machinery industry still needs to think of ways to truly expand and strengthen the agricultural machinery industry.